My Work

Education & Career

My career:

I am an accomplished Head of Marketing with over 15 years of experience driving growth for software companies in the tech, EV charging, and sustainability sectors across the UK, EU, and USA.

I specialise in building and leading high-performing teams, with more than seven years dedicated to team management and mentorship. My expertise includes crafting best-in-class digital campaigns and optimising online customer experiences, consistently achieving results that focus on creating a lasting first impression.

  • St Edwards School, Oxford, 5 years

  • University of Manchester, Management (BA Hons) 2:1, 3 years

  • TripAdvisor, London, Marketing Associate, 1 year

  • Abercrombie & Kent, London, Marketing & Sales Co-ordinator, 2 years

  • Hailo, New York/London, Digital Marketing Manager, 2 years

  • Opun, London/Amsterdam, Head of Marketing, 2 years

  • NewMotion, Amsterdam, Partnerships Manager, 2 years

  • Axon, Amsterdam, Marketing Consultant, 8 months

  • Heliox Energy, Amsterdam, Senior Marketing Consultant, 18months

  • AIMMS BV, Amsterdam, Product Marketing Manager, 12 months

  • Last Mile Solutions, Amsterdam, Director of Marketing, present

Most recent work:

AIMMS:

Heliox:

  • Launch of the new and improved website + all new content to increase top-of-funnel leads and product education. Project Plan can be viewed here.


Shell Recharge Solutions:

Opun Home Improvements:

Recommendations:

Rod Brown, CEO @Opun:
"Ben is a great guy to work with (i.e. smart, capable and pleasant) and he's delivered on the marketing brief for Opun, helping to take us from tiny amounts in the early days to around £1m orders/month in under two years."

Zoe Kokje Schouten, Director of Product Management @AIMMS:
”Ben and I worked closely together, but in different departments. Ben is a pleasure to work with. With his calm, open and thoughtful attitude, he is a great brainstorm partner. He created key assets in his Product Marketing Manager role to bring features and functionality to life. Ben is a great teamplayer, fun person and can easily adapt to any situation.”

Tom Barr, CEO @Hailo:
"Ben joined the New York operations team just in time for the launch of the market last year. Under his leadership, the team elevated local marketing tactics that now serve as best practices across the organization. His can-do attitude and marketing savvy is an asset to the marketing organization, where he now supports UK expansion and HQ marketing efforts. He's also famous in the NYC rooftop scene!”

Emma Shaw, Comms Director, EMEA @TripAdvisor:
"Ben is smart, proactive and a great team player. Always willing to get stuck in, yet a strategic thinker too. Ben was a pleasure to work with at TripAdvisor, could always be relied upon, and I wouldn’t hesitate to recommend him."

Danielle Morgan, Marketing consultant @Eedi:
"Ben is an absolute pleasure to work with, he is creative, resourceful and can be relied on to deliver. I have had the pleasure to work with Ben at Opun and Hailo, both very busy, stressful, growing businesses. Ben always keeps his cool, makes sure things get done plus he can pull a kick ass campaign out the bag while managing the day to day running. I'd happily work with Ben again anytime."

Katherine Gershon, Managing Director @Wexas:
"Ben has a natural aptitude with customers, which meant he generated leads and bookings on a daily basis from his LiveChats with potential customers. A good team player with sound web content management, email and social media skills."

Achievements:

Heliox Energy: Managed and lead the launch of the new Heliox website in just 12 weeks to a mobile-friendly, user optimised site with the latest industry insights to increase top of funnel leads and product education.

NewMotion / Shell Recharge: Headed up the ‘NewMotion X Mitsubishi’ partnership for promotion of the new Mitsubishi Outlander vehicle. Case study and video can be viewed here: Mitsubishi. Combining energies for an optimal EV experience

Opun: Helped the UK home improvement company secure £3m in Series A funding from Aviva by improving conversion rates at every stage of the online funnel. From unique visitor to attempted enquiry, booked call and confirmed job. When I joined, Opun offered 275+ services. The focus is now on 4 disciplines (kitchens, bathrooms, lofts, extensions) to ensure we can execute on all jobs and continue to grow organically. The company was acquired by John Lewis in June 2018.

Hailo: Created a taxi driver recruitment and engagement program for NYC that served as a model for US markets to increase supply. Driver numbers increased on average 26%, only 4 months after the Founding Drivers Club was introduced. In July 2016, Hailo sold 60% of the company to Daimler and merged with MyTaxi.

A&K: Lead and launched the new-look, mobile-first Sanctuary Retreats website in September 2012 to increase direct bookings. Online sales increased by 18.6% over 6 months generating £167,400 in additional revenue.

TripAdvisor: Worked closely with UNESCO to help rank all World Heritage sites (847 at the time) by analysing TripAdvisor traveller data to provide a list of the best and worst performers. This allowed UNESCO to effectively re-focus their global resources.

Expertise:

  • Marketing & Sales Strategy 

  • ASO (App Store & Google Play Store)

  • CRO

  • Website Development

  • Project Management 

  • Team Management 

  • Multi-channel Marketing 

  • B2C + B2B Marketing 

  • International Markets 

  • Communications - CRM & Email Marketing

  • Branding, Content & Storytelling 

  • Business Insights & Analytics 

  • Dashboards & Auto reporting 

Interests:

  • Startups and tech

  • Bitcoin & Blockchain Technology

  • Product development

  • Digital design - UX/UI

  • Writing and travelling

  • Green energy & transport